In 2024, Kamal El Salim did an extensive research into the front pages of the Swedish daily “Expressen, and published the results in the fourth issue of Parabol Press. Below this article, we present another material on the same topic: “Cognitive dissonance as a mechanism of control”, which builds on Expressen-based findings. Both articles were first translated to our Telegram channel “Beorn And The Shieldmaiden”.
Read also our 2017 article The Upside-down World of the Western Main Stream Media (MSM).
Almost nine out of ten are about Vladimir Putin. Often there are speculations about his death, plans for World War III and girlfriends. What does this one-sided fixation on one person mean? How has it affected the NATO process? And what happened to the news agency? Kamal El Salim has gone through Expressen’s front pages for two years.
Every day a newspaper editor has to make a choice. Which news is most important and deserves a place on the front page, one and poof? Is it the latest gang shooting, or the murdered woman? Is it climate change, NATO membership, the healthcare crisis, one of the major wars raging in Ukraine and Palestine?
For the editor of Expressen, the choice has been easy over the past two years. The number one spot goes, in nine out of ten cases, to Vladimir Putin.
Parabol has looked at Expressen’s front pages for just under two years, from the outbreak of war in Ukraine on February 24, 2022, until December 31, 2023. The front pages of the evening newspapers are interesting precisely because they reach the entire population, even those who do not buy the newspaper or read it online. Every time we shop in a grocery store or kiosk, we see them while we are standing in line – we are therefore influenced even if we do not want to. What kind of picture do they give of the present? The fact that I chose Expressen is just a matter of delimitation – focusing on Aftonbladet or another newspaper would probably have given similar results, but that is not a comparative analysis we are looking for here.
After going through 671 front pages (what is called “one”, namely the biggest news on the page, and what is called “puff”), the result is clear. In 586 of them – a full 87% – Russian President Vladimir Putin is mentioned.
Note that they are not about Ukraine, or about Russia, or about the war, but about Putin, to the point that the headlines personify the nation of Russia as a single person.
The front pages can be divided into a number of categories:
Putin will lose
174 front pages are about Putin losing the war. Some examples of this are “3 Russia experts: It could be the end for Putin”, “Magnus Falkehed: This is the beginning of the end for Putin”, “Mats Larsson: NEW LAW SHOWS PUTIN’S DESPERATION” and “Expert: PUTIN COULD FALL AT ANY TIME”.
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